PITBULL ADDS A SPLASH OF “SABOR” TO THE NEW DR PEPPER CLUB

 

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Platinum Recording Artist Hosts Sneak Peak of the 2011 Club

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WHAT?
Miami’s own platinum recording artist Pitbull joins forces with Dr Pepper as the spokesperson
for the brand’s 2011 “Vida

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” marketing campaign. Pitbull will host the unveiling of the newly
redesigned Dr Pepper Club

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, the hottest club on wheels, for its first stop of the 2011 tour. To
kick off the nationwide tour in his hometown, Pitbull will treat members of the press to an
exclusive one-on-one sneak peak of this unique experience behind the velvet ropes.
After its unveiling in Miami, the Dr Pepper Club

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mobile tour is scheduled to turn up the volume
in Los Angeles, Houston, Bakersfield, New York, Chicago, Dallas and Phoenix. Inside this fully
customized traveling club, Dr Pepper fans can dance to the sounds of music mixologist DJ Nino
on the turn tables, enjoy the latest gaming technology, and connect with friends all while
sampling the 23 flavors of Dr Pepper.
Club

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is open to the general public and will be located on the South East Corner of the
AmericanAirlines Arena from 5 p.m. to 7 p.m. on Thursday, March 10, 2011.
WHEN?
Thursday, March 10
Press call time: 2:30 p.m.
Pitbull arrives: 2:45 p.m.
Club

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unveiling: 3:00 p.m.
Open to the public: 5 p.m. – 7 p.m.
WHERE?
AmericanAirlines Arena
Miami, FL 33132

About Dr Pepper
Dr Pepper, a brand of Dr Pepper Snapple Group (NYSE: DPS), is the oldest major soft drink in the United
States. Since 1885, the 23 flavors of Dr Pepper have earned legions of fans that enjoy its unique, refreshing
taste. The brand is available in Regular, Diet, Caffeine Free and Cherry varieties. DPS is a leading producer of
flavored soft drinks, marketing Dr Pepper and 50-plus other beverage brands across North America and the
Caribbean. For more information on Dr Pepper, visit www.drpepper.com or www.drpeppersnapple.com.
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