Aerin: The Shell Color collection.
Inspired by the natural ease of a vacation spent at the beach, AERIN introduces Shell Color for a fresh spin on Summertime essentials. The Shell Color collection includes everything from a gorgeous all-in-one palette to a unique on-the-go bronzer. The look is relaxed, the feeling is recharged.
Whether the day calls for a stroll along the beach or a brisk walk down a city street, the AERIN Summer Style Palette creates an effortlessly stylish look in no time at all. Two neutral eyeshadows softly define eyes, while delicate blush dusts cheeks with healthy color and two lipsticks and two glosses complete any look – from barely there to boldly beautiful.
Capturing the warmth of the sun in a unique bronzer-and-brush combo, AERIN’s Pretty Bronze Portable Illuminating Powder dusts skin with a healthy, natural glow. Available in two shades – a golden highlighter to accentuate features or a matte bronzer to add subtle depth – the perfectly portable bronzers can also be layered for an extra bronzy glow.
Complete the fresh-faced Summer beauty routine with two seasonal favorites, AERIN’s Lip Gloss and Lipstick. The AERIN Lip Gloss is available in two new natural, high gloss shades for an easy finishing touch to every Summer pout. AERIN’s natural looking, wear-with-anything Lipstick adds relaxed, casual glamour and a kiss of color to any look. The AERIN Lip Gloss and Lipstick both include the AERIN floral infusion to help condition lips and add a breath of cooling calm with every touch-up.
AERIN’S multi-purpose Beach Cream gives a day at the beach an effortless touch of subtle luxury. The richly conditioning, subtly shimmering formula is perfect for skin and hair dried from the sun, wind and surf. Skin looks radiantly healthy, touched
with a bronze glow while the sun’s warming rays activate a deep conditioning treatment for hair. Plus, AERIN’s floral infusion imparts a luxurious floral scent to promote relaxation.
“For me, summer has always been about the beach; it’s where I’m the happiest. Whether taking a morning walk or an afternoon swim, I am endlessly inspired by the sea and the shells along the shore. This collection, with its natural colors and a multi-purpose cream, give a day at the beach an effortless touch of subtle luxury.” – Aerin Lauder, Founder and Creative Director, AERIN
SHELL COLOR Suggested Retail Pricing
Summer Style Palette $70.00 Includes: 2 Lipsticks in Dune Rose and Bronzed, 2 Lip Glosses in Peal and
Nacre and 2 Eyeshadows in Driftwood and Golden Sand and 1 Blush in Shell Bronze
￼Pretty Bronze Portable Illuminating Powder Available in 2 shades: Glow and Sunshine
Available in 2 shades: Shell and Sunset
Lipstick in Beach Beige Beach Cream
AERIN SHELL COLOR will be available for a limited time beginning May 2013 at select retailers and online at AERIN.com and estéelauder.com.
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