Beyonce’s Social Media Coup Sells Thousand of Albums


Social media has enabled the music business to revive a business model that looked increasingly moribund: whole album sales.

According to Billboard, Beyoncé’s self-titled album, which is only available for download in its entirety, sold 450,000 units within 24 hours of its release on iTunes Friday night, and close to 850,000 by the end of the weekend, putting it on course to sell one million copies by Monday evening. At $15.99 per album, that makes a tidy sum indeed. Fans will be able to buy individual tracks beginning December 20.

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