Estée Lauder is further cementing its modern makeover with Pure Color Envy Sculpting Lipstick, a new color line which will bow in March.
Estée Lauder unleashes the ultimate object of a woman’s desire – introducing NEW Pure Color Envy Sculpting Lipstick. Intensify lips with saturated color. Sculpt with multi-faceted pigments. Hydrate with continuous moisturization. Pure luxury for lips housed in a new, ultrachic case.
In just one stroke, lips are sculpted with high-intensity color that stays true for up to 6 hours. From stick to lip, Multi-Faceted Color Pigments create shape, definition and volume. Amazing color density and dimension transforms lips for a full, curvaceous and sexy pout.
The lightweight texture is creamy, sensually smooth and luxuriously comfortable. A uniquely modern formula envelops lips in immediate and long-lasting moisture. Featuring a new and exclusive Time Release Encapsulated Moisture Complex with Hyaluronic Acid that helps boost lips’ ability to attract, capture and seal-in continuous hydration. Lips feel kissably soft, smooth, supple and continuously moisturized throughout the day.
Inspired by modern architecture, the new and iconic package design is powerful, yet feminine. Its lines are contemporary, with a strong, sleek and elegant silhouette. The color cues reflect Estée Lauder’s signature navy and gold, while golden plaques at each end of the case, and golden tones within the interior, convey the modern glamour and style of the brand. An innovative, magnetic closure always clicks the case perfectly into place and new aspirational bullet shape make this ultrachic lipstick a statement in pure luxury.
NEW Pure Color Envy Sculpting Lipstick will be available at Estée Lauder counters nationwide and http://www.EsteeLauder.com beginning March 2014.