Girls Rising thanks to Bobbi Brown’s Pretty Powerful Campaign for Women & Girls

On  March 6th, and in honor of International Women’s Day on March 8th, Bobbi Brown Cosmetics was proud to unveil the second iteration of the brand’s global charitable initiative—the Pretty Powerful Campaign for Women & Girls.

This year, the campaign   kicked  off with the introduction of the Pretty Powerful Mascara in 5 countries. In the U.S., every cent of the retail price (US $25.00) will be donated to The Girl Rising Fund, a 501c3 fund operated by the Tides Foundation, which removes barriers to education that many girls face in developing nations.


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